In 2023, the rise of AI technologies like ChatGPT for text generation and Mid-Journey for image creation felt like a threat to many creative professionals, including myself. I initially worried that AI might take over my role, but I decided that if anyone was going to evolve with these tools, it should be me. I viewed this moment as an opportunity to retool and grow.
I approached my employer about integrating AI into our professional development, but they didn’t see the need. So, I took the initiative to learn it on my own.
That’s how Third Coast Pillows was born—almost overnight, powered by three different AI tools. Using just my Google Pixel 7, I employed ChatGPT to brainstorm concepts and create content, Mid-Journey for image design, and another AI to convert those images into production-ready art.
The real investment went into legal paperwork, accounting software, e-commerce solutions, and manufacturing. I partnered with various vendors in China to source each component—pillow covers, inserts, zippers, enamel zipper pulls, tags, packaging, and more. These were assembled at a single facility before being shipped to the U.S., where I personally handle orders from a small warehouse near my home.
Today, Third Coast Pillows is a reality, with a full range of products available on our website.
I've even applied to be on ABC's "Shark Tank" because I believe the potential to scale this idea is massive. With the right backing, Third Coast Pillows can make an even bigger impact.
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